3 affordable marketing tools for small business owners that will scale your business

How do I grow my small business?

I am constantly asked this question. I speak with small business owners on a daily so I decided to write a post about some of the tools I use that will help grow your business if used properly.

1. Canva

This is probably the most popular graphic design tool available that has an awesome free plan that doesn’t limit you as much as others and an extremely affordable paid plan.

Canva is great for really anything visual including social posts, business card design, invitation design and so so much more!

How I use it:

I use Canva on a daily basis. Whether it be for design of an online advertisement or an event invitation. The templates they have are great. Check them out here. I primarily use the templates area for inspiration when I have no idea what I want to create.

It’s also a great tool when you’re not sure the dimensions you need for say, a Facebook cover photo. Go to Canva, select Facebook cover and you’re on your way!

Price:

Free Plan: Some highlights of the free plan include up to 10 team members, 1GB storage, upload your own images and access to over 8k templates

Paid Plan: Price is decent at $12.95/month for one person. Some highlights include saving images with transparent background, magically resize your designs, brand settings to save color palettes and a lot more.

2. Hopper

This is a great tool to manage your Instagram account and schedule posts and automatically post them! It also allows you to post the first comment which is ideal for hashtags. There is no free plan here because it is a powerful tool that is intended for professional use.

It’s also web enable which means you can use it on your computer to make it easy to manage your posts. The one thing I hate is having to plan posts on my phone.

Before reading further, if you need to brush up on your hashtag knowledge and what’s new, check out this post.

How I use it:

I use Hopper on a daily. It’s great for creating drafts, creating a media library so I can just dump stuff in there for posting later or if I see something cool, I just save it to the media folder.

The analytics section is amazing. Seeing how many new followers you acquired, impressions, reach, profile views, website clicks, and email clicks. You can also see active times for your followers which is great for planning posts.

Price:

Their pricing is pretty simple- $19/ month for each account. If you manage more than one account then it’s $19 each per month.

They do have a 14-day free trial without any limitations which is great for seeing if it’s a good fit for you.

3. GetResponse

This is probably one of my favorite marketing automation tools.

If you’re not familiar with what marketing automation is here is an example.

You visit an e-commerce website and are about to leave the website by clicking the back button, suddenly a popup appears saying “Leaving so soon? Here is a coupon for 25% off your next purchase”. You enter your email and receive an email with the coupon. You visit the website again and find something you like and add it to your cart but then decide not to buy it and leave. You then receive an email saying “don’t forget about this item in your cart, here’s another coupon”.

That is marketing automation. Automating communication and engagement with your audience without having to lift a finger.

You may not have an e-commerce website but this can apply to any business.

GetResponse is great because it’s an all-in-one solution for email marketing, workflows and automation (like the above example), a CRM for your deals and contacts, landing pages, autoresponders and a lot more.

How I use it:

I use it for literally everything we do here at Mydoma Studio. It has great templates so you don’t have to always start from scratch and it is very easy to use.

Landing pages are something very important for me. I create landing pages for everything from events to Facebook ads, etc.

It is also amazing for sending emails. Again, you choose a template, enter your own content and send it off. It even has a live analytics section which has a map and shows you each person opening your emails- so cool!

Another powerful feature is the forms section. This is where you can build popups (they have tons of templates) for your website. They are super simple to make and even easier to add to your website.

Price:

They have a few different plans but the ones I would recommend would be the Email plan which is $15/ month for up to 1000 contacts or the Pro plan at $49/ month for up to 5000 contacts.

They also have built-in webinar software if you’re running webinars.

If you’re just starting off the $15/ month plan would be the best. It allows you to send emails to your lists, create landing pages and automated workflows like I discussed in the example as well as build popups to capture more emails from your website.

How all these tools can work together to build your business

The 3 tools I discussed can all work together.

  1. Use Canva to make beautiful photos and content on Instagram.
  2. Schedule posts with Hopper (minimum 2 a day) to build your social following and push people to your website.
  3. Once people come to your website, capture their emails with GetResponse popups, forms, and landing pages.
  4. Send out informative newsletters to your email list with GetResponse.

For more info or questions, be sure to contact us.

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